Webster's defines the word juggernaut as "any large, overpowering force." That seems an apt description for the Specialty Equipment Marketing Association's annual extravaganza, better known as the SEMA Show. Held within the multi-building grounds of the Las Vegas Convention Center, the SEMA spectacular is, simply put, unbelievable. Row after row, booth after booth, building after building - all stuffed to the gills with every custom part and accessory imaginable, along with hundreds of the slickest, never-before-seen off-road trucks, and anything and everything related to modified vehicles.
The 2003 SEMA show featured 9,100 booths, covering 2 million square feet, and attracted in excess of 100,000 attendees. Basically, the SEMA Show is intended as a place for accessory manufacturers and buyers to meet and make deals on what you, the consumer, will find on the shelves of your local off-road shop in 2004. The trucks on display are tools intended to showcase what manufacturers believe will be the latest accessory trends.
As with previous SEMA shows, Team OFF-ROAD captured the sights of the week-long event, and here's a look at some of the new accessories and cool trends you're likely to see at your local accessory store and 'wheeling area this year.
The Wild, Wonderful Women of SEMAWhat would the SEMA Show be without a gaggle of fabulous females helping to attract attention to the wares of various accessory manufacturers? Well, we don't know, and we don't want to think about what the SEMA event would be without them. And so, we now present our annual look at the women of SEMA. Note to those who will ask, "Where are the men of SEMA?" We don't have any room for that kind of tomfoolery; this is a serious magazine. If you want photos of cigar-chomping, unshaven brutes, you may want to purchase a copy of 4-Wheel & Off-Road.