If the world were left in the hands of pessimists, we'd be in a whole heap of trouble. What if Christopher Columbus hadn't been encouraged in his explorations by those who believed in his theory that the world was round and not flat? What if the Wright Brothers had been locked up in a loony bin and never experimented with passenger-carrying kites in Kitty Hawk, North Carolina, in October of 1900? If it weren't for Henry Ford cruising the streets of Detroit in 1896 in his first automobile, named the Quadricycle, where would off-roading, or modern transportation for that matter, be today?
Nowadays, technology moves quicker than ever, and it is changing the automotive industry as a whole. While there are positives and negatives to this evolution of knowledge, there are people who oppose it. Thirty years ago, who would have ever thought that an OE automotive manufacture would offer a factory supercharged 4x4 direct from the dealer showroom? What about an aftermarket manufacturer developing an upgrade that allows you to re-program shift points in the trans and adjust air/fuel mixtures from the cab? But the hottest trend or significant improvement for off-roading is the development of suspension systems that work better than ever. For instance, three-link and four-link suspension systems with perfectly valved coilover shocks are state-of-the art for fullsized trucks running solid axles, prerunners, and Jeep rockcrawlers. This advancement alone has made off-roading more fun and more challenging and pushes our favorite pastime to new limits.
As this issue of OFF-ROAD magazine goes to press, most of the aftermarket community is in a frenzy building vehicles and putting the final touches on new products for the annual SEMA (Specialty Equipment Manufactures Association) Show, held in Las Vegas. The show's significance is more important than we thought at first. While the big vehicle OE manufacturers and aftermarket companies push the limit in products for the New Year, it's the smaller companies that have the passion and forethought to take a chance and follow their ideas through to fruition, developing something new or cutting edge. It's where trends are born for the next year.
Where or how does it apply to you, the reader? First off, SEMA is a big kids' candy store. It displays everything imaginable for a gearhead. I guess where I'm going with this editorial is to motivate anyone that has an idea to harness it and follow through. If you were to do a survey and ask what the ideal job would be, most people would reply that it would be with something that they love to do, such as a hobby, or something to do with off-roading. So what are you waiting for? There is always room for growth in the industry, whether it's a cool new tool used in an off-road application or a new suspension design for a 4x4. Most successful companies started out small - as small as a one-man-show.
Although the SEMA Show is a trade show and generally not open to the public, you can count on us showcasing the new companies, products, and outrageous off-road vehicles from the event in a future issue.
EditorialPublisherDave WithrowEditorial DirectorKevin WilsonEditorRandall JachmannManaging EditorJoel MollisTechnical EditorBob RyderGroup Managing EditorMeredith HoyerCopy EditorChrissy YacoubEditorial AssistantMaria PerezContributing Editors & PhotographersPhillip DaytonMark KariyaJay KopycinskiBill SandersJames Weber
The Truck Group On The WebWww.4wdandsportutility.ComWww.Minitruckinweb.ComWww.Off-Roadweb.ComWww.Todayssuv.ComWww.Truckinweb.Com
Art Direction & DesignCorporate Creative DirectorPaul Graff Art Department ManagersRon Huber & Dean MacfaddenSenior Art DirectorJong CadelinaArt DirectorBradley Crowder
ManufacturingExecutive Director Of ManufacturingGreg ParnellDirector Of ProductionPauline SchwarzDirector Of Digital PrepressDeborah ArdenPrepress ManagerKatherine BorderPrepress SupervisorsJohn CabralRic GarciaSam LandryProduction ManagerJennifer Stoner
Information SystemsAssociate Director, TechnologyMike WingAssociate Director, PrepressTroy NaragonAssociate Director, Customer ServicesRick Deavila
CirculationCirculation ManagerBecky RyanManager Of Planning & AnalysisAl Abadi
AdvertisingVice President, Group Publisher Truck GroupS. Greg GillAdvertising Sales ManagerDavid Hamilton 805/528-5136Advertising DirectorTom Catone 714/939-2476Advertising Sales RepresentativesSteve Von Seggern 714/939-2496Advertising Sales AssistantAnn Betancourt 714/939-2580New York Sales OfficeNational Sales DirectorRichard Sloofman212/545-3575 Phone 212/545-3568 FaxDetroit Sales OfficeMaiorana & Partners, Ltd.Colleen Maiorana/Jeff Brown248/546-2222 Phone 248/546-0019 FaxProduction CoordinatorRobert Torrico 714/939-2616
Direct Marketing GroupSales DirectorMichael Kirby 714/939-2469Advertising Sales RepresentativesJeff Thompson 714/939-2403Carol Halesworth 714/939-2402Advertising Sales AssistantJamie Dedic 714/939-2577
Sales Administration, MarketingDirector Of Sales Administration & MarketingDavid M. CohenMarketing DirectorBrian Van MolsSales AdministrationKim Galles
Single Copy SalesDirector, Single Copy SalesRich BaronManager, Single Copy SalesNick Singh
AdministrationControllerCarolyn RayRevenue Management DirectorKimberly HowardFinance DirectorLarry Charpentier
A Primedia CompanyPresident & Chief Operating OfficerCraig L. NickersonVice President & Chief Financial OfficerTerry J. TuttleVice President/Group PublishersS.Greg GillBob MignognaTom VogeleVice President, CirculationHenson LaconVice President & Chief Information OfficerKen CainVice President, Human ResourcesMark A. Colton
GR8RIDE.COMPresident & Chief Executive OfficerGeorge VrabeckEditorTodd Horne
Primedia Inc.Chairman And Chief Executive OfficerTom RogersPresidentCharles G. MccurdyVice Chairman & General CounselBeverly C. Chell